Issue No. 0 · Saturday, 5 September 2026Brands, founders, offers. Every Tuesday.Issue No. 1 on 22 Sept 2026
10–50 brands an issue. The offer, the founder’s own answers, and the company card our pipeline already holds.
offer.inBrands, founders, offers. Every Tuesday.
Never our money. A code is redeemed at the brand. The index of every brand stays free, complete, and unranked for machines.
Issue No. 0 · the teaser

10 brands, their founders, and what they are offering. Every Tuesday from 22 Sept 2026.

A weekly issue of new and established Indian brands: the company card, the founder’s own answers, and one real offer with a public counter. Never our money; the index stays free and unranked for machines.

Issue No. 1 Tuesday, 22 September 2026, 9 am IST · 10 brands · Founders claim below · Readers nominate below

Every new .in name arrives from the registry the day it is registered. Within hours our pipeline has resolved it, photographed it, and read it: the shop software, the Instagram handle, the prices, the words on the page. A live store with a face is a candidate. An editor picks the issue; nothing is generated blind.

Each brand in an issue gets three things: the company card we already hold (age, stack, socials, the screenshot history, sibling domains), the founder’s own answers to the same six questions everyone gets, and one real offer with a public counter. The code is redeemed at the brand. We never hold the money and never take a share of the sale.

In every issue
  • The Board Five contested placements at the top. Rank is rupees, whole rupees, ₹50 minimum, the next rung quoted. Labelled, never mixed into the rest. Hidden until there are bidders.
  • Limited vouchers A brand puts up N codes at a real discount. One reveal per person, a live counter, an expiry. Scarcity that is true.
  • Group unlocks “Unlocks at 100.” We count commitments, never money; the brand releases the code to the people who committed.
  • Founder Q&A Six questions, the same six for everyone, a hundred words each. Tactics are tagged and linked to the for.do playbook that does the same thing.
  • Most claimed An organic weekly ranking by claims per code offered. It cannot be bought.
  • The index Every brand ever listed, complete, alphabetical, free — the only view the API and llms.txt expose.

Founders: claim your card →Readers: nominate a brand →

For foundersFree, always. Claim the card, answer six questions, put up an offer.

The six questions

  1. Why this brand, and why now?
  2. How did you get your first 100 customers?
  3. One tactic that worked better than you expected.
  4. One that did not, and what it cost.
  5. What is the stack — store, payments, shipping, support?
  6. What is next, and what would help?

What you get

A permanent page with the company card corrected by you, your answers under your name, an offer slot in an issue when the editor picks you, a place in the index that machines read, and the claim counts for your offer. No fee for any of it. The Board is the only paid thing on the site, and it is labelled.

Claim your brand’s card

Free, always. Claiming lets you correct the card, answer the six questions, and add an offer for an issue. It does not buy a place: the editor picks the issue, and the Board is the only paid thing here.

NominateA brand you buy from, a founder you know, a launch you noticed.

The pipeline sees every new .in name, but it cannot see taste. Nominations are how an established brand, a .com, or a founder worth reading gets into an issue ahead of the queue. One field is enough; a line on why helps the editor.

Nominations are pointers, not listings, and there is no charge in either direction.

Nominate a brand

— nominations so far. A nomination is a pointer, not a listing: the editor still picks.

The BoardA live market for the five slots people actually look at.

Featured placement is usually a flat fee and a sales conversation. A visible, contested board is a market that runs itself: your amount decides your rank, the next rung is quoted, every row shows when it moved, and you can see exactly who passed you. Whole rupees, ₹50 minimum. A placement is our own invoice; no customer’s money passes through us.

Two rules keep it honest. The paid block sits above the issue, labelled, never mixed in. And the ranking exists only in the human view: the API, the feeds and llms.txt carry no rank, no bid, no featured flag, so a model cannot learn that our order is purchasable. The board stays hidden until an issue has bidders; a leaderboard with two names on it advertises the wrong thing.

5slots an issue
₹50minimum bid
0rupees we hold for anyone
What we can seeThe pipeline behind the issue, as of 5 Sept 2026.
427 milliondomains watched
6.4 million.in domains
155 millionscreenshots in the archive
dailynew .in names from the registry

Planner estimates from our own corpus, not marketing numbers. The same pipeline runs for.do and find.do.