Issue No. 1 · Tuesday, 27 October 2026Brands, founders, offers. Every Tuesday.Issue No. 2 on 3 Nov 2026
10–50 brands an issue. The offer, the founder’s own answers, and the company card our pipeline already holds.
offer.inBrands, founders, offers. Every Tuesday.
Never our money. A code is redeemed at the brand. The index of every brand stays free, complete, and unranked for machines.
Issue No. 1 · Tuesday, 27 October 2026

Ten new Indian stores, as they opened.

All ten registered their .in names in the first week of September and had a working store within days: coffee from Coorg, boutique spice blends, bangles, a Kadiyam plant nursery, phone cases, and more. The company card for each; the founders' own answers as they claim them.

10 brands · 6 states · Shopify ×7, Wix ×1 · Founders claim free · Readers nominate below

The card under each name is what the public record shows: the day the name was registered, what the shop runs on, the state the registrant gave, the Instagram handle when the site shows one. Nothing here is ranked and nothing is paid for; the order is the editor's.

Founders, the card is yours to correct. Claim it, answer the six questions, and put up an offer for a coming issue. Readers, nominate a brand you buy from.

  1. The Khatta Jar — the site as we saw it
    1 of 10

    The Khatta Jar

    A one-product pickle shop — signature mango achaar in a jar.

    thekhattajar.in · registered 2 Sept 2026 · Shopify · Delhi · the card →
  2. Sagga Coffee — the site as we saw it
    2 of 10

    Sagga Coffee

    Farm-to-cup coffee from Coorg and Chikmagalur, hulled, roasted and packed in-house by a growing family.

    saggacoffee.in · registered 3 Sept 2026 · Wix · @saggacoffee · the card →
  3. The Spice Culture — the site as we saw it
    3 of 10

    The Spice Culture

    A gourmet collection of boutique spice mixes and blends.

    thespiceculture.in · registered 4 Sept 2026 · Shopify · @the.spiceculture · the card →
  4. Kindly Home — the site as we saw it
    4 of 10

    Kindly Home

    An online lifestyle store of carefully selected home products.

    kindlyhome.in · registered 3 Sept 2026 · Shopify · Uttar Pradesh · the card →
  5. Trove Cart — the site as we saw it
    5 of 10

    Trove Cart

    Trending smart gadgets, lifestyle essentials and creative accessories.

    trovecart.co.in · registered 2 Sept 2026 · Shopify · Kerala · @trovecart.co.in · the card →
  6. Sunday Affairs — the site as we saw it
    6 of 10

    Sunday Affairs

    Women’s clothing designed for effortless everyday fashion.

    sundayaffairs.in · registered 2 Sept 2026 · Shopify · Uttar Pradesh · the card →
  7. YoFame — the site as we saw it
    7 of 10

    YoFame

    Western dresses and co-ord sets for women.

    yofame.in · registered 3 Sept 2026 · Shopify · Karnataka · the card →
  8. iCaseTheory — the site as we saw it
    8 of 10

    iCaseTheory

    Unique and aesthetic phone cases.

    icasetheory.in · registered 3 Sept 2026 · Shopify · Maharashtra · @icasetheory · the card →
  9. NVK Nursery, Kadiyam — the site as we saw it
    9 of 10

    NVK Nursery, Kadiyam

    A family-run nursery in Kadiyam growing flowering, fruit, indoor and outdoor plants.

    nvknursery.in · registered 2 Sept 2026 · Andhra Pradesh · @nvk_nursery_kadiyam · the card →
  10. AD Collections Bangles — the site as we saw it
    10 of 10

    AD Collections Bangles

    Bangles, where tradition wraps beauty.

    adcollections.in · registered 4 Sept 2026 · Andhra Pradesh · @adcollections_official · the card →

Founders: claim your card →Readers: nominate a brand →The index →

For foundersFree, always. Claim the card, answer six questions, put up an offer.

The six questions

  1. Why this brand, and why now?
  2. How did you get your first 100 customers?
  3. One tactic that worked better than you expected.
  4. One that did not, and what it cost.
  5. What is the stack — store, payments, shipping, support?
  6. What is next, and what would help?

What you get

A permanent page with the company card corrected by you, your answers under your name, an offer slot in an issue when the editor picks you, a place in the index that machines read, and the claim counts for your offer. No fee for any of it. The Board is the only paid thing on the site, and it is labelled.

Claim your brand’s card

Free, always. Claiming lets you correct the card, answer the six questions, and add an offer for an issue. It does not buy a place: the editor picks the issue, and the Board is the only paid thing here.

NominateA brand you buy from, a founder you know, a launch you noticed.

The pipeline sees every new .in name, but it cannot see taste. Nominations are how an established brand, a .com, or a founder worth reading gets into an issue ahead of the queue. One field is enough; a line on why helps the editor.

Nominations are pointers, not listings, and there is no charge in either direction.

Nominate a brand

— nominations so far. A nomination is a pointer, not a listing: the editor still picks.

The BoardA live market for the five slots people actually look at.

Featured placement is usually a flat fee and a sales conversation. A visible, contested board is a market that runs itself: your amount decides your rank, the next rung is quoted, every row shows when it moved, and you can see exactly who passed you. Whole rupees, ₹50 minimum. A placement is our own invoice; no customer’s money passes through us.

The paid block sits above the issue, labelled, never mixed in, and the ranking exists only in the human view. The board stays hidden until an issue has bidders.

5slots an issue
₹50minimum bid
0rupees we hold for anyone